On March 27 and 28, more than 40 transportation experts, industry professionals, entrepreneurs and start-uppers, designers, researchers, public officials and representatives of vulnerable groups from around Europe gathered in Brussels to address issues related to inclusive mobility ad transport poverty.
The concept of transport poverty embraces all kinds of human, social and geographical limitations stemming from mobility challenges. Those most affected are persons with reduced mobility options, including children, elderly, women, low-income, immigrants, people with reduced mobility and persons living in rural areas.
Through extensive fieldwork HiReach has identified the multiple faces of transport poverty that can have different mobility needs according to different socio-economic background and origin. 6 HiReach Personas have been created (check each Persona at http://hireach-project.eu/content/get-know-hireach-personas).
Using learn service development methodologies, the participants at the HiReach Multidisciplinary workshop explored business ideas to design new products, services, and practical solutions to tackle transport poverty and make mobility more inclusive addressing the needs of each of the HiReach Personas.
The ideas that came out of this workshop lead to solutions that address specific mobility issues on a financially sustainable way.
The results speak by themselves. Check the videos from the solutions for each Personas derived from the workshop and presented in an informal "playful" way:
- Sami from Germany: transport service carrying people to the city´s hubs
- Victor from Romania: a platform managed by the public transport operator sharing information about the desired routes, destinations and the best location of ticket vending machines among others
- Maria from Portugal: a platform aggregating all transport services existing in the municipality (incl. public and private transport options)
- Thierry from Luxembourg: a carpooling app with seamless integration with public transport, that would allow local people to share a segment of their daily commuting
- Giulia from Italy: a combination of a door-to-door flexible transport service (provided by a professional driver/operator), a ridesharing platform (accessible also to PRM) and an incentive scheme for people who can offer them a lift
- Konstantina from Greece: a Mobility as a Service (MaaS) approach in which the public administration, private initiative as also social initiatives (carpooling) could be mingled into an integrated MaaS for all